Why flyers are still useful for marketing purposes?
Although digital and online marketing has become increasingly popular over the past few years, print media still has its place – and this includes flyers. When they’re done correctly, flyers can be infinitely functional and helpful for your business in terms of both brand awareness and generating sales. This is why:
Flyers are time and cost-efficient
They’re a very affordable marketing medium when printed in bulk, and regardless of the size of your business, maximum return on minimum investment is always a good thing! It’s also relatively straightforward and easy to design and print flyers, which means creating them is a very time-efficient process, and in business, time is money. Flyers are particularly useful in marketing because of their wide reach – because they’re most often printed in bulk, you can distribute large volumes of copies to many people in very little time.
Flyers create brand awareness
While people tend to prefer using online resources to discover brands, the large distribution volumes of flyers means they help tremendously in generating brand awareness. Many people who may not otherwise have found your business online will certainly know about it if they’re handed a flyer at a street intersection, mall or any other public place.
Flyers create credibility and trustworthiness
Unlike many digital sources which are often not very reliable, flyers show that your business has made the effort to use print media, which is often more well-received than online information. Although online information is ubiquitous and useful, it wasn’t that long ago that we had to use newspapers and magazines and the like to get information about brands, and this is still deeply ingrained in consumers.
The ROI on flyers can be measured
It’s true that it’s easier to measure the effectiveness of online and digital marketing because of metrics like impressions, clicks and rates, but it’s still possible to measure the impact of print media like flyers, especially if you include discount codes or promo codes that are unique to the flyer advertising campaign.
Convinced? Consider outsourcing the design and printing of your flyers to professionals – this way you’ll get the most out of your campaign!