Why is a brochure important to your business?
Both brochures and catalogues are a fantastic way to provide information to both current and prospective consumers, both online and offline. Why? Brochures have stood the test of time as a useful marketing tool because they allow businesses to showcase themselves and their brand offering in the best possible light. Let’s have a look at why a brochure is important for your business:
Brochures are cost-effective and easy to distribute
Like business cards or flyers, brochures and catalogues are most often printed in bulk, which makes them affordable (if you’re going the offline route. If you’re going the online route, it costs nothing – except maybe your monthly Wi-Fi cost – to upload your brochures to your website. Regardless of the size of your business, an affordable marketing tool is always an important one! They’re also incredibly easy to distribute – put a few in a satchel you carry around with you and place them in strategic locations where people will see them. Ease of distribution means you’ll get ROI for minimum effort, which is useful to any business.
Brochures create brand legitimacy
Because brochures and catalogues provide consumers with vital information about your business’s brand offering, they serve to build credibility, and inspire trust in potential consumers, both of which are essential in sales generation. They also create brand awareness – many of the recipients of brochures and catalogues may never have encountered your business before – and brand awareness is the first step of the sales funnel, and businesses are about sales, after all!
Brochures are versatile
Obviously, you can use brochures and catalogues to provide consumers with important information about your product offering, but brochures and catalogues can also be used for a variety of other marketing goals, like promotions – handing them out at promotional events is still incredibly effective (track that efficacy by including a special discount code in only the brochures!).