Why you should still have business cards
Even though business is becoming increasingly digitalised, there’s still a place for physical print media. Business cards are incredibly useful because they perform a variety of marketing functions. Obviously, first and foremost, business cards are a great way to disseminate your business’s contact information, but beyond that, there are many other reasons why your business should have business cards.
Visibility and marketing
Business cards are a great way through which to advertise your business. By distributing business cards to people you meet, you are inadvertently creating brand awareness for your business by showcasing it visually. And, as we all know, brand awareness is the first step in the sales funnel!
Credibility and trustworthiness
Business cards have always inspired a sense of trustworthiness, honesty and reliability, because of their perceived professionalism. They help to make you, as the business owner, look professional and prepared. Consumers, clients and partners alike are all more likely to do business with a brand they perceive as credible and dependable.
Time and cost-efficient
When printed in bulk, business cards are affordable to produce and become a cost-effective marketing tool. It’s also really easy to distribute business cards – simply reach into your wallet and take out a card to give to the person to whom you’re speaking! Like flyers, business cards require minimum financial investment to generate a lot of brand awareness and interest in your business.
Tangibility and convenience
In spite of the vast oceans of digital information we have at our fingertips, people are still tactile and like being able to touch and hold onto physical pieces of paper. It’s also incredibly easy for recipients of your business cards to store them in their own wallets, making them an incredibly convenient marketing tool.